Levi’s, Kraft, YouTube, & other billion-dollar brands have used this formula to create loyal tribes of zealots — and you can too

The world has flipped. Can you flip with it?
The coronavirus has not only wreaked havoc on our personal lives (and claimed an unfathomable amount), but is also sieging its invisible assault on startups. Despite the sun on the horizon with vaccine breakthroughs, the pandemic will not be vanquished soon, and businesses will continue to be challenged, McKinsey consulting…









