Levi’s, Kraft, YouTube, & other billion-dollar brands have used this formula to create loyal tribes of zealots — and you can too

The world has flipped. Can you flip with it?

The coronavirus has not only wreaked havoc on our personal lives (and claimed an unfathomable amount), but is also sieging its invisible assault on startups. Despite the sun on the horizon with vaccine breakthroughs, the pandemic will not be vanquished soon, and businesses will continue to be challenged, McKinsey consulting…

“Companies don’t come with a soul, you have to create one.”

Twelve years ago, Patrick Hanlon started Primal Branding with a simple (albeit pretty difficult) mission: How do you create a community that becomes so passionate about your success, they create it themselves?

The concept is one that flies in the face of traditional marketing. Instead of pouring thousands of dollars…

See how you can use the technique that doubled demand for Marriott’s services.

When it comes to marketing, it’s easy for your voice to get lost in the crowd. Although they do have their place, your Facebook Ads, blog posts — or any other traditional advertising — has to be heard amongst the immense noise and racket.

That’s why uncommon and unique marketing…

https://unsplash.com/photos/mlZzMow-CQw

Virtual reality marketing will likely become a new staple for business, and you don’t want to miss out.

Virtual reality (or VR) isn’t reserved for high-tech labs or sci-fi movies anymore. In fact, it’s become quite prominent, and experts predict its popularity will explode in the next year or so.

Don’t just take my word for it: Research found that 22.4 million Americans use virtual reality at least…

James Christopher

Marketing and PR fanatic — I love to write about everything business with a fresh take. https://goo.gl/8BcMA4

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